It's 10:30 p.m. when Mustafa Shaikh's phone rings. It's RZA. It's not every night that
the founding leader of the Wu Tang Clan calls his cell, so he picks up. Shaikh,
the VP of marketing at portable speaker company Boombotix, is in for an earful.
"I got some ideas," RZA says.
The timing isn't always so odd, but these types of calls are routine now that RZA
has joined Boombotix. Earlier this month, RZA officially signed on with the San Francisco-based startup, giving him an equity stake in the company and a hand
in developing its line of rugged wireless speakers. As "chief abbott"—a corporate
title that borrows from one of his many Wu-Tang nicknames and mashes it up
with the cavalier semantics of Silicon Valley org charts—RZA is involved in product development and content strategy, among other things. Click here to read more.....